The Advanced Firming Eye Serum is part of the Crepe Erase system. These products are specifically designed to improve the look of aging skin that may have a dry, crinkly, or crepe-paper-like appearance. They contain TruFirm, a proprietary blend of skin-restoring plant extracts that help promote healthy collagen and elastin.This firming eye serum tightens and smooths the look of wrinkled, sagging skin around the eyes and visibly brightens under-eye dark circles with the use of light-reflecting pigments. This lightweight, fast-absorbing serum glides on smoothly and helps combat the effects that ageing, stress, the environment and lack of sleep have on the delicate skin around your eyes.Use Crepe Erase's Advanced Firming Eye Serum any time of year for youthful skin, but especially in the harsh winter months. Cold weather can dry out your skin, leaving it cracked, rough, chapped, and flaky. By using this eye serum and Crepe Erase’s other products, you can hydrate the skin around your eyes and prevent excessive dryness, keeping your eye area softer, smoother, and younger looking. The Advanced Firming Eye Serum's concentrated moisturizers are the perfect way to combat dry seasonal skin.To use, just apply one pump around eye area. Using fingertips, gently pat in an upward direction on eyelids, around the outer corner of the eyes all the way to the inner corners. Avoid direct contact with the eyes.